From our experience, startup founders invest most of their resources into building an MVP, market fit, and getting traffic - only to get the first users quickly. Going from 0 to 1 is tremendously hard because there are many obstacles to overcome and unknowns to discover, starting with "are we solving a real problem?" and "is this the right solution?", ending with "why should users choose us?".
We've discovered (the hard way) an additional "road bump" on the way to product adoption as a new startup, specifically noticeable in the B2B and SaaS space, which is data protection and trust. Today, connecting a new business app is easier than ever (it usually takes one click and a short form). However, many potential clients are concerned with the risk your software might impose on their data. In many cases, customers wouldn't even mention the issue until the final stages of the sale or onboarding process. But this concern is understandable, as data breaches are constantly on the news, and small startups are known for their lower attention to privacy and security. Still, this is a significant issue that slows down software adoption (even for startups with excellent data protection).
The main disconnect is in the highlighting and communication of the security and privacy measures in place. Startups don't have the budget, time, and tools to make security & privacy clear enough to support a purchase decision. The data safety communication gap can cause many users to decide against using your product without you ever knowing about it.
For more information about how you can boost trust & adoption click here.
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