How To Use Your Existing Privacy & Security To Boost Trust & Organic Growth

Starting a Business is Hard

From our experience, startup founders invest most of their resources into building an MVP, market fit, and getting traffic - only to get the first users quickly. Going from 0 to 1 is tremendously hard because there are many obstacles to overcome and unknowns to discover, starting with "are we solving a real problem?" and "is this the right solution?", ending with "why should users choose us?".

The Startup Trust Challenge

We've discovered (the hard way) an additional "road bump" on the way to product adoption as a new startup, specifically noticeable in the B2B and SaaS space, which is data protection and trust. Today, connecting a new business app is easier than ever (it usually takes one click and a short form). However, many potential clients are concerned with the risk your software might impose on their data. In many cases, customers wouldn't even mention the issue until the final stages of the sale or onboarding process. But this concern is understandable, as data breaches are constantly on the news, and small startups are known for their lower attention to privacy and security. Still, this is a significant issue that slows down software adoption (even for startups with excellent data protection).

Built with Privacy & Security in Mind

Most companies we know are building products with security and privacy in mind. They invest in protecting their cloud infrastructure, storing passwords in hashed form, using API authentication, and so on. They also put time and money into their privacy policy, hiring a legal team and refining this document to perfection. However, those efforts usually go unnoticed because most clients won't conduct a privacy & security assessment early on. Nobody reads privacy policies.

The Gap

The main disconnect is in the highlighting and communication of the security and privacy measures in place. Startups don't have the budget, time, and tools to make security & privacy clear enough to support a purchase decision. The data safety communication gap can cause many users to decide against using your product without you ever knowing about it.

How Can You Highlight Your Commitment to Data Protection?

  1. Write about it - many businesses use social media and blogs to be more transparent while building their startup. Make your community involved, and gain trust as you grow.
  2. Add a dedicated security page - make it crystal clear that you put data protection, privacy and security first. List all the ways and methods your team exercises to protect users' and customers' data.
  3. Privacy & security regulation compliance - if you're a mature, revenue-generating company, you should definitely go with full GDPR, CCPA, ISO-27001, and SOC2/2 compliance. Otherwise, even well-funded startups often postpone ISO / SOC and full GDPR & CCPA processes until it makes financial sense - even at the risk of losing clients. Adding a cookies notice doesn't count.
  4. External evaluation - is a great way to leverage your privacy & security to improve trust & adoption. Startups can submit their app to, get a free security & privacy analysis, fix any issues (actually strengthening data protection), and make the data protection page public. You can customize the look & feel and embed it on your website, improving transparency, user trust, and organic growth (SEO built-in).

For more information about how you can boost trust & adoption click here.

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